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Pantone's Color of the Year 2017 Is Inspired By Nature And Influences Design

The Pantone Color Institute just unveiled the 2017 Color of the Year: Greenery

Since 2000, the company has chosen a color that reflects the current cultural climate. In the following year, the color has historically influenced trends in all facets of design—architecture, interior décor, fashion, food, travel and so on.

Greenery signifies beginnings: a fresh New Year; healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer.

But most prominently, the yellow-green hue (specifically, Pantone 15-0343) comments on the concept of “environment.”

“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” Laurie Pressman, the Pantone Color Institute’s vice president, told to Forbes.

Pantone calls Greenery “Nature’s neutral”—a hue more prominently worn during spring and summer, but one they encourage people to wear as a statement color year round.

Ultimately, Greenery calls to mind the ‘re-’ words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. Design is an outlet for all of these fresh beginnings. And the yellow pigment in Greenery references the sun, the symbolic light that people need in these times.